21 Nov, 2017
BaselWorld Cuts Number of Exhibitors by Half
Basel MCH Swiss Exhibition, the company that organizes BaselWorld, just announced that it is cutting the size of the show by half. In an announcement circulated via the BaselWorld newsletter, show organizers said BaselWorld 2018 will have between 600 and 700 exhibitors, down from the 1300 that participated this year and the 1500 that participated in 2016. The reduction was a response to consolidation in the market and the «challenges and opportunities of digital technology.»
«BaselWorld remains faithful to its strategy of quality and diversity," show organizers said. «However, the watch and jewelry market is undergoing a period of profound change, first and foremost through the increasing consolidation of market in terms of production and marketing, but also through the challenges and opportunities of digital technology.»
The announcement follows the one made earlier this year that the 2018 show will be shorter, six days instead of eight. The 2017 edition of the show is the fourth in a row to record a decline in attendance.
BaselWorld does not respond to an emails asking for a list of next year’s exhibitors but noted in its statement that the 2018 edition of the show was developed in close cooperation with «the most important exhibitors.»
The statement also quotes Chopard Co-President Karl-Friedrich Scheufele, who said: «BaselWorld 2018 will be more coherent and more concentrated. I look forward to participating, and I think Baselworld’s management has made the right decision to initiate change.»
Read also: Retail Future, Top 10 Lessons for Retailers, 25 Fastest-growing Apparel Retailers in Europe, Retail and Consumer Products Trends, How do consumers shop (Part 1, Part 2), Retail and Consumer Products Trends, Urban World: The Global Consumers to Watch
More information about some 2018 trade fairs: Top Drink & Beverage Trade Shows around the World, BaselWorld Cuts Number of Exhibitors by Half, Top International Footwear Trade Shows, Top International Children and Maternity Trade Shows, The Best Gem and Jewelry Trade Shows, Biggest International Boat & Yacht Shows, Must-Visit in 2018 International Cosmetic Shows, Top International Golf Trade Shows
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